Ross Levinsohn Is Taking Positive Action To Realign The Sports Illustrated Brand
Ross Levinsohn was recently appointed as Sports Illustrated CEO. The magazine is taking positive action, which will hopefully lead to a better brand in the future. They are looking for ways to re-engage their audience and make content more engaging than they have been before. Levinsohn has been hired to revive Sports Illustrated’s flagging circulation and viewership. He has made it his goal to ensure Sports Illustrated is a must-read for sports fans across the country. In addition, he wants to make sure that the magazine is accessible to a broader audience, including women and minorities. Levinsohn plans to accomplish these goals by emphasizing informative and entertaining content. He also plans to create unique content to attract a new generation of sports fans.
How Sports Illustrated Shows an Upward Trend under Ross Levinsohn’s leadership
Sports Illustrated is one of the most popular magazines published in America. It is known for its coverage of sports, including articles and illustrations. Since Levinsohn took over as Sports Illustrated CEO, the brand has shown an upward trend in both reader and editorial ratings. Levinsohn credits his success to a focus on quality content and a commitment to engaging with readers. Ross says Sports Illustrated believes that great journalism should be accessible to everyone, no matter their budget or location. Under Levinsohn’s leadership, Sports Illustrated has increased its online audience, and its website SI.com has more than 38 million online followers. The magazine’s recent redesign is evident in Levinsohn’s focus on digital content. The new layout features longer articles with video and infographics, making it easier for readers to get the information they want besides having to search through different sections. Levinsohn has also changed the editorial process, hiring a team of writers dedicated to creating high-quality content across all platforms.
Conclusion
Sports Illustrated has seen a noticeable upward trend under Ross Levinsohn’s leadership, with more pages devoted to SportsCenter content than ever before. In his role as the magazine’s CEO, Levinsohn has restored credibility to Sports Illustrated and given it the direction it needs to thrive in an increasingly competitive industry.
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